Before The X Games. Before GoPro. Before everything we now consider Extreme and/or Action Sports, a couple of surf, skate, BMX, and ski-addicted misfits had a vision of grandeur and knew their calling was to make films, TV shows, and a TV channel about their lifestyle of extreme sports and music.
The year was 1987. EDGEtv Founder, Casey Bennett, EDGEtv President, Ian Woods, and EDGEtv Executive Producer and CCO, Lloyd Bryan Molander, formed a friendship and made the decision that would shape the rest of their lives.
Not only would their syndicated channels (Planet X, The Extremists, FUEL, and more) allow them to live the dream of documenting the best extreme sports athletes on the planet, but they shaped an entire generation by bringing the word “Extreme” into the mainstream lexicon (Extreme Doritos! Taco Bell Extreme Nachos!).
Jeff McElroy is a Ventura and Mammoth Lakes-based writer. His surf/coast-inspired short story collections, CALIFORNIOS and CALIFORNIOS 2 have received awards and accolades within the boardsport and literary communities. He writes about adventure athletes and the wild places for EDGEtv Network. When he's not writing, he's surfing, backpacking, snowboarding, and trail-running with his wife and Jack Russell Terrier.
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